· Selected workWhole operations, start to finish

There’s a deep catalog.I pulled you these.

None of this is here by accident.

I chose each one for a reason I still remember. Some because the problem was genuinely interesting, some because they were hard from day one and left me smarter, some just because I’m proud of how they went. Go in and see them the way I do.

Athens, GRThe index

The Engine.

I took the channel most people avoid.E-commerce · Affiliate

2×

the field, at $0.90 a click

The Desk.

A national news desk, built from nothing.National news

35,000

from 368, in four months

The Store.

I’d rather the store did the selling.E-commerce · Storefront

3.1%

the store’s conversion, half again the field

The Mixtape.

A station built before it had a face.90s radio · from a blank page

1.56M

views, on a dinner's spend

The Ticket.

A country’s entry, on for a year.Eurovision 2025 · ERT

2 BRONZES

Social Media Awards 2025

The Slate.

A whole broadcaster's programme, set to feed daily from the set, inside the team.Public broadcaster · official social

DAILY

the whole slate, set to feed

The Cue.

A whole streaming destination, and one job under all of it: the play.Public broadcaster · streaming

THE PLAY

every title, its own cue

The Loop.

One desk holds what a studio splits across a relay.Operating system · agile PM

ONE DESK

what a studio splits across a relay

Read the ledger back and it’s a list of things that moved. Every one ran as one operation, start to finish, held in a single place the whole way.

Representative figures, not audited accounts.

No pitch. No deck. Just a straight read on what you’ve got.

Tell me what’s broken.
I’ll tell you what I’d do.

Send the brief