cj.social
Send the brief ↗
Athens ··:··:··

Bring me the mess. I’ll run it clean.

The whole operation, end to end. Handed over once, then off your desk.

Selected work ↓
01 · The real problem

I look at most of it out there, and it’s fine.

On-brand, on-schedule, forgotten in four seconds. Turns out the problem was never how much you post.

It’s that no one’s really steering it. You’re left chasing your own people for work that should already be moving, and the brief gets passed down a chain, loses a little at every desk, and shows up beige. That lost little is the growth you never see: a launch that should keep compounding, quietly going flat. Held in one place, it stays sharp from the first call to the moment it’s live.

02 · Who you’re actually talking to

You deal with the person who does the work.

I’m CJ. I ran a national broadcaster’s whole social desk for years; now I take on a few brands at a time, by choice. Your brief runs through one desk, mine, start to finish, so it never gets handed down a chain and thinned out on the way to live. I move before you have to ask: the post that quietly outran the one you paid to boost, the word in your bio you’ve been meaning to fix since spring. That week, yours is the brand that matters.

Under the desk is a system that holds every thread at once, so nothing stalls when the work stacks up. See how it holds ↗

The desk cj. Athens · your whole operation, one desk
Talk to me ↗

03 · The work

All work ↗

A few I chose on purpose. Go through them and you’ll see how I work.

Selected / SYS.03 08 Cases · Index Live

04 · On the record

Some of this got graded by people I never met, on a record nobody gets to edit. The rest I report myself, straight off my own accounts. I’ve marked which is which on every card, so you always know whose word a number is.

The Record / SYS.04 08 Entries · Graded + Fenced
The job at the time Everything ahead happened while I was running an operation. None of it was the point; the work was. Read
One post, past the follower count 2,000,000+VIEWSMORE LIKES THAN FOLLOWERS One post outran the entire account. More likes than it had followers back then, around 16,000. The original was good, so the platform pushed it. First-partyERT News · first-party, representative · not independently audited Read
A national newsroom, from a standing start 368→ 35,000+IN FOUR MONTHS ERT’s round-the-clock news channel, built off a blank page. Two of us, one system, and it kept running after. First-partyERT News · first-party, representative · not independently audited Read
Election day 1,600,000+VIEWSBOTH ROUNDS · 2023 The two national election rounds of 2023, run live off the news desk. That’s the views across the platforms, added up over both rounds. First-partyERT News · election day 2023 · first-party, representative · not independently audited Read
A station from a blank page 1.56MVIEWS4,000 FROM ZERO~€130 SPENT A 90s station launched from nothing, on almost no budget. The views add up across a year on Instagram, Facebook and TikTok; the 4,000 is the Instagram community. First-party90s radio · one year · first-party, representative · not independently audited Read
Added up 25M+VIEWS + REACHEVERYTHING ELSE The day-to-day work, added up over the years. The big campaigns are counted on their own and stay out of this. Just what the rest of it comes to. First-partyThe ongoing work, campaigns aside · representative · not audited Read
The night the country watched 833,000VIEWERS18.3% SHARE The national final’s broadcast audience on the night. That’s the TV rating, not my campaign’s reach, and I don’t blur the two. National final · ERT1 · 30 Jan 2025 · broadcast rating, public record Read
The country’s result 6TH OF 26.231 POINTS Greece’s own Eurovision result, scored live in Basel. The scoreboard behind the graded work, and the country’s to claim, not mine. Grand final · 17 May 2025 · Basel · Greek delegation Read
The jury’s call Two Bronzes.Best Cross-Platform Strategy · Best Strategy for Audience Engagement The Eurovision work I ran with ERT’s team. One playbook across four feeds, graded by people I never met. Social Media Awards 2025 · Boussias Read
The next one That last one got decided by people who owed me nothing. There’s a space after it for whatever you’re running, and I’d like the shot at it. Send yours Read
05 · How much you hand over

Hand over a little, or the lot.

Right now it all runs through you. Hand over a piece, or all of it, and it keeps running without you in the middle. You keep the team you’ve got; I get the whole thing moving again, so they stop being the part you push uphill. Same trust either way, just scaled to how much you let go.

01
A projectYou’ve got a launch, a campaign, one thing that has to land. I take it and run it start to finish, working next to the team you’ve already got. The night before it goes live, I’m the one still up rechecking every link. You get it back done, and it holds up to whoever you answer to.
02
The channelYour social’s the leak. I run it day to day, on a cadence you can see coming: the week drafted by Monday, the story set cut the afternoon it’s shot. You keep the wider marketing; you’ll always know what’s shipping and when.
03
The functionSocial, marketing, the projects in between, run as one system instead of five disconnected pieces. We set the direction together; I run it off one board with the whole week on it, and keep you in the loop without keeping you on the hook.
06 · Some Monday soon

One morning
you’ll notice it’s been moving without you.

It got ahead of you. You looked up one good week and the thing you built had quietly gotten bigger, the feed had life in it again, and you couldn’t say which night you made that happen. The quiet came with it: the tab you used to open last thing at night stays shut, you didn’t think to open it, and your head is clear for the work only you can do. Holding it up stopped being your job.

No pitch. No deck. Just a straight read on what you’ve got.

Show me
what you’re building. I’ll tell you
what I’d do.

Send the brief → A straight answer in 48 hours. No menu.